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About Richard Higginbotham

Richard is an accomplished Marketer who has delivered growth and profitability for both blue chip brands and dynamic SMEs. In a 15 year career he has built his success on an ability to generate new customer and market insights and exploit them to deliver winning strategies, increased revenues and enhanced customer engagement. Richard’s campaigns have included successful product launches, new market entries and company rebrands. Richard has worked as both client and supplier on large-scale marketing, eCommerce and CRM technology implementations – in and alongside brands such as British Gas, nPower, IBM, Betfair, Nationwide Building Society. He applies this knowledge and experience to help clients achieve more leads and increased customer engagement.

Branding for New Business – way more than fluff and logos

Branding for New Business - it's way more than fluff and logos Over the last 20 years I’ve come to notice that conversations about brand with business owners, CEOs and the people tasked with delivering new business go one of two ways.   I either get a semi-hostile response that talks about “fluff” [...]

By |2020-05-24T16:56:32+01:00February 8th, 2017|Blog, Smarter Thinking|0 Comments

Better Business Planning – by doing it backwards

Better Business Planning - by doing it backwards We’re in month 2 of the calendar year already.   We’ve stopped writing 2016 in the year field and we should already be well under way with what we want to achieve in 2017. However, as with previous years - it seems to be the time [...]

By |2017-02-06T12:53:04+00:00February 6th, 2017|Blog, Smarter Thinking|0 Comments